I’m a creative leader with a strategic mindset and a multidisciplinary background across product, digital media, packaging, and brand design. I specialize in building cohesive visual systems that translate across channels—from retail shelves to digital platforms—while leading teams through thoughtful, insight-driven creative. With experience shaping brand voice, directing photo shoots, and driving innovation through tools like AI and 3D prototyping, I bring a balance of vision, leadership, and execution to every project.
Let me introduce myself…
Skills
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Team Management & Mentorship
Cross-Functional Collaboration
Creative Direction
Project & Resource Planning
Building Design Systems
Brand Strategy & Development
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Brand Book Development – Codifying brand voice, visual systems, and packaging standards.
Trend Forecasting & Market Research – Identifying and applying trends to design strategy.
Innovation & Workflow Optimization – AI tools, prototyping labs, 3D integration, process documentation.
Product Category Expansion – Leading new product initiatives aligned with market and brand
Trend Forecasting & Market Research – WGSN, focus groups, AI deep research, survey’s
Storytelling Across Channels – Omnichannel des
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Packaging Design & Development – Creative direction
Product Design – Soft Goods, Hard Goods, Accessories, Electronics, Gear, Infant/Kids Apparel, Mens Apparel
Textile Design Management – Creative direction of trend-led CAD and print development.
Photo Art Direction – On-set creative direction, styling, model outfitting, brand storytelling
Visual Design – DTC websites, Amazon A+, enhanced brand content, email/newsletter design, social graphics, internal and external presentations
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Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom)
Clo3D
Figma (for digital/UI projects)
AI tools (New.Arc, ChatGPT)
MS Office / Google Suite / Canva / Project Management tools (Asana, Notion, Miro)
Job History
Design Manager
Led and grew a multidisciplinary team in apparel, packaging, industrial, and graphic design. Drove creative strategy for presentations, marketing assets, Amazon A+ graphics, textile design, and product design. Co-led DTC site visual design. Developed Goldbug's brand voice and authored the brand book; drove creative direction for brand photoshoots and social graphics. Introduced AI tools and in-house 3D design (Rhino, Clo3D, Bambu 3D printer) to streamline workflows and reduce costs. Established in house innovation lab to expedite prototyping and improve product quality. Worked within B2B and DTC, with retailers including Target, Walmart, and Meijer
GoldBug, 2023 - Present
Designer
Designed licensed and private label infant and kids’ apparel and accessories across multiple product categories including sleepwear, outerwear, hosiery, hats, shoes, and hair accessories. Created CADs, presentation decks, and textile designs for buyer presentations and internal line reviews. Collaborated with cross-functional partners to ensure alignment on costing, trend direction, and retail requirements. Managed interns, freelancers, and assistant designers.
GoldBug, 2022 - 2023
Associate Designer
GoldBug, 2021 - 2022
Assistant Designer
Launched new brand concept Little Co, a fully organic baby line at Kohl’s. Conceptualized brand identity, customers’ needs, and core design solutions for this new customer base. Developed seasonal color palettes and creative direction across kids and mens categories.
Kohls, 2018 - 2021
Education
BFA in Fashion Design, 2014-2018